![]() Written in an accessible and easy-to-use style, this book can be read from cover to cover or dipped into, to clarify particular issues during the research process. ![]() Additionally, there is an entire section dedicated to writing up and communicating the research findings. An excellent tool for academics and students, that enables the reader to acquire and build upon empirical evidence, and to decide what tools to use to understand and describe what is being observed, and then, which methods of analysis to adopt. This book guides the reader through the research process from beginning to end. Doing Management Research, provides answers to questions and problems which researchers invariably encounter when embarking on management research, be it quantitative or qualitative.
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